NEW CAMPAIGN: Individuals CAN Make a Difference in Effort

For the first time ever, The Ad Council and Environmental Defense are teaming up to launch a new public service campaign reminding Americans that individuals can make a difference in the effort to slow the effects of global warming. The new campaign, which alerts Americans about the imminent dangers of global warming, aims to provide individuals with the tools they need to make easy changes in their daily behaviors that will help curb greenhouse gas pollution.